Devita Saraf is a prominent Indian businesswoman and the CEO of Vu Technologies, a successful television brand. Her journey from a business-oriented upbringing to leading a major company is both inspiring and instructive.

Wiki/Biography

Born on Thursday, June 25, 1981, in Mumbai, Devita Saraf comes from a family with a strong business background. This early exposure sparked her interest in business management. At just 16, she was already attending business conferences, showcasing her ambition and drive. Her educational journey included Queen Mary School in Mumbai, followed by H.R. College of Commerce and Economics and the University of Southern California. Her father’s role as chairperson of Zenith Infotech Ltd significantly influenced her path.

She founded Vu Technologies in 2006 at the young age of 24, demonstrating her entrepreneurial spirit and vision. This early success sets her apart as a dynamic figure in the Indian business world.

Physical Appearance

• Height (approx.): 5’4″
• Hair Colour: Black
• Eye Colour: Black

Family & Caste

Devita Saraf was born into a Marwari family. Her parents are Raj Kumar Saraf and Vijayrani Saraf. She grew up with her elder brother, Akash Saraf, in a disciplined environment fostered by her mother, an economics professor. Her father, the founder of Zenith Computers Ltd., played a pivotal role in shaping her business acumen.

Akash Saraf currently serves as the MD and CEO of Zenith Computers Ltd., continuing the family’s legacy in the technology industry. The family dynamic appears to have fostered both a strong work ethic and a supportive environment.

Relationship, Husband & Children

Currently, Devita Saraf is unmarried, and details about her personal relationships are not publicly available.

Career

Devita Saraf started her career in 1998 at Zenith Technologies, working alongside her father. This experience provided invaluable insight into the business world. Her time in Silicon Valley further broadened her horizons and inspired her to create high-end products for the Indian market.

The founding of Vu Televisions in 2006 marked a significant turning point. Strategic partnerships, such as the exclusive deal with Flipkart in 2014, propelled Vu’s growth and market share. The company’s focus on VOD technology and 4K TVs has solidified its position in the Indian market.

Business Structure

Devita Saraf advocates for increased female representation in CEO roles, believing it would greatly benefit the Indian economy. Vu Technologies focuses on the educated and upwardly mobile Indian consumer segment. Her business strategy prioritizes customer retention rather than constantly seeking new markets. A remarkable 86% of Vu TV customers are repeat buyers, demonstrating a high level of customer satisfaction and brand loyalty.

The company’s pricing strategy positions Vu TVs competitively between multinational and domestic brands, maintaining a balance of brand value and affordability. This approach seems to have been effective in building a strong market presence.

Awards & Honors

Devita Saraf has received numerous accolades recognizing her achievements and contributions to the business world. These include:

• Excellence Award in the small and medium sector
• India’s Model CEO (Forbes, 2016)
• Ranked 45th in Fortune India’s Most Powerful Business Women (2019)
• Business Woman of the Year 2016 (7th Annual Indian Affairs Leadership Conclave)
• Mercedes-Benz Masterpiece of Intelligence – Entrepreneurship
• Indo-American Society – Young Woman Entrepreneur of the Year
• Zee Astitva Awards – Young Woman Entrepreneur of the Year
• HR College of Commerce and Economics – Distinguished Alumni Award

Favourite Things

• Role model: Hillary Clinton & Ivanka Trump
• Holiday Destination: New York
• Businessperson: Steve Jobs

Facts/Trivia

Devita Saraf maintains a healthy lifestyle, incorporating yoga, gym workouts, and dance classes into her routine. She emphasizes the importance of humility and customer-centricity in business. She is proud of her business family background and actively promotes her company, drawing inspiration from Steve Jobs’ leadership style.

Her high-profile actions, such as congratulating Donald Trump with a full-page advertisement, have generated both positive and negative attention. Her engagement during the COVID-19 pandemic, offering business advice through Instagram Live, shows her commitment to the broader entrepreneurial community.

Vu Technologies Financial Highlights (Illustrative Data)